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Our Story

About Knowledge Benefits

Knowl­edge Ben­e­fits was start­ed under the aus­pices of the Col­orado Busi­ness Group on Health as hon­est con­ver­sa­tions with employ­ers revealed that most admin­is­tra­tors of employ­ee health ben­e­fits learned about health­care from their supe­ri­ors, their co-work­ers (“on the job”) or their bro­kers. These ben­e­fit exec­u­tives shared that they could use more action­able infor­ma­tion about the inner work­ings of the health­care indus­try, ways to pur­chase bet­ter and less expen­sive health­care, deep­er dives into pro­mot­ing health, and insight on dis­eases that afflict co-work­ers.

An easy and fun online learn­ing sys­tem that pro­vides access to objec­tive and action­able infor­ma­tion fills this knowl­edge chasm while build­ing a cadre of informed exec­u­tives. In addi­tion to pro­vid­ing an army of bet­ter informed ben­e­fits exec­u­tives, the Knowl­edge Ben­e­fits sys­tem pro­vides the oppor­tu­ni­ty for learn­ers to earn con­tin­u­ing edu­ca­tion cred­its for career advance­ment.

We believe that health­care ben­e­fit plans can be

  • Afford­able,
  • Account­able,
  • More Trans­par­ent in Cost and Qual­i­ty

We believe that exec­u­tives who man­age employ­er based health plans have a fidu­cia­ry duty to

  • Pro­cure health ben­e­fits wise­ly,
  • Nego­ti­ate con­tracts with teeth,
  • Admin­is­ter con­tracts force­ful­ly,
  • Col­lab­o­rate with peers to set a new bar on expec­ta­tions of excel­lence in their com­mu­ni­ty

We believe that exec­u­tives who man­age employ­er based health plans are well posi­tioned to influ­ence the

  • Health and well-being of their employ­ees;
  • Plans, hos­pi­tals, and physi­cians in their com­mu­ni­ty,
  • Expec­ta­tions and actions of an engaged and enraged employ­er com­mu­ni­ty

We believe in giv­ing back, which is why we con­tin­ue to serve on com­mu­ni­ty boards and com­mit­tees, and we will return a por­tion of Knowl­edge Ben­e­fit pro­ceeds to the non-prof­it Col­orado Busi­ness Group on Health.

Knowledge Benefits empowers employers to leverage their purchasing power and extract higher value healthcare for their employees.

We believe that improving the quality of care is the best way to lower the cost of care for everyone.

Our Team

Donna Marshall, MBA

Donna Marshall, MBA

Chief Exec­u­tive Offi­cer

Don­na Mar­shall is the Chief Exec­u­tive Offi­cer of Knowl­edge Ben­e­fits. Donna’s vision for Knowl­edge Ben­e­fits is to empow­er exec­u­tives and man­agers who pur­chase and admin­is­ter health ben­e­fits to action­able strate­gies that reduce health­care costs and enhance the health of employ­ees.

Don­na found­ed the Col­orado Busi­ness Group on Health (CBGH) in 1996 to help employ­ers get more val­ue for their health care dol­lars. As the CBGH exec­u­tive direc­tor, Don­na advanced employ­er-dri­ven approach­es to low­er­ing health care costs and improv­ing qual­i­ty through such pro­grams as Bridges to Excel­lence and the Health Mat­ters Qual­i­ty Reports. Since her retire­ment from the CBGH in 2017, she con­tin­ues to serve on sev­er­al boards and com­mit­tees in Col­orado includ­ing the Cen­ter for Improv­ing Val­ue in Health Care (CIVHC) that man­ages Col­orado all pay­er claims data­base and The Col­orado Insti­tute for Fam­i­ly Med­i­cine.

Before her tenure at the CBGH, Don­na served as Man­ag­er of Man­aged Care Ser­vices for the State of Col­orado Depart­ment of Health Care Pol­i­cy and Financ­ing, where she direct­ed all activ­i­ties asso­ci­at­ed with the Pri­ma­ry Care Physi­cian Pro­gram, the Drug Uti­liza­tion Review Pro­gram and health plan con­tracts. Don­na began her career as a reg­is­tered nurse.

Don­na holds an MBA with an empha­sis in Finance, a BS in Nurs­ing, and a BA in Psy­chol­o­gy.

Con­tact Don­na
720.795.2646 ext 3
LinkedIn pro­file

Alison Laevey

Alison Laevey


Ali­son Laevey is the pres­i­dent of Knowl­edge Ben­e­fits. She has more than 25 years in health­care. She began her career as a con­sul­tant for health­care unions and hos­pi­tal C-suites, and lat­er worked with med­ical staff at man­aged care orga­ni­za­tions, aca­d­e­m­ic med­ical cen­ters and com­mu­ni­ty health sys­tems. Her roles focused on strate­gic plan­ning, qual­i­ty improve­ment, mar­ket­ing and busi­ness devel­op­ment with the aim of dri­ving vol­ume in high mar­gin ser­vice lines.

Ali­son first learned about val­ue-based care while work­ing at Kaiser Per­ma­nente. She became more inten­tion­al about her jour­ney from vol­ume to val­ue-based care after read­ing about the Triple Aim in 2008. She changed tack, earned a cer­tifi­cate in pub­lic health and returned to her roots as an employ­ee advo­cate to edu­cate employ­ers about val­ue-based ben­e­fit design.

She serves on the Con­sumer Engage­ment work group of Colorado’s State Inno­va­tion Mod­el (SIM) grant. She is the co-chair of the Col­orado Lung Can­cer Task Force and is a mem­ber of the Col­orado Can­cer Coali­tion steer­ing com­mit­tee.

In addi­tion to a cer­tifi­cate in pub­lic health from the Col­orado School of Pub­lic Health, Ali­son holds a BA and master’s degree in labor and employ­ment rela­tions from Rut­gers Uni­ver­si­ty.

Con­tact Ali­son
720.795.2646 ext. 2
LinkedIn pro­file